Gundir is one of the largest independent postal and omnichannel marketing agencies in the United States. The company specializes in helping businesses achieve measurable success through innovative marketing solutions that integrate address-based data with digital channels. By blending the effectiveness of physical touchpoints with cutting-edge data analytics, the organization is empowering brands to create meaningful connections with their target audiences.
In 2024, the company took bold steps to ensure continued success by announcing two key leadership appointments. With an impressive year behind them, including nearly doubling their client base, Gundir is positioning itself to further strengthen its innovative capabilities and continue its trajectory of growth in direct mail services and omnichannel marketing.
By welcoming experts Sheela Lalani as Director of Production and Bethany MacKay as Vice President of Data Services, the firm is positioned to drive greater client success while successfully navigating the rapidly evolving marketing environment.
2024 was a transformative year for the organization. The company not only celebrated significant expansion, but it also pushed the boundaries of what is possible with omnichannel marketing strategies. By integrating physical mailers with digital data, Gundir achieved record levels of engagement and even more measurable results for its clients. The company’s unique approach to combining personalized, address-based marketing with digital tools like PostReminder has set a new standard for effective, integrated marketing campaigns.
Mike Gunderson, CEO, emphasized that the company’s ability to help clients achieve higher ROI and stronger engagement through personalized marketing is a direct result of the team’s expertise. Looking ahead beyond 2025, he acknowledged that the continued success of the company depends on their ability to push the envelope in creativity, data analytics, and technological integration. He highlighted that these recent leadership appointments are a key step in maintaining that momentum.
The firm’s success in 2024 has been largely driven by its ability to craft campaigns that connect with audiences on a personal level. This approach has resonated with a diverse range of clients across various industries, helping businesses improve customer retention and grow their market presence.
With the rapid expansion of their client base and its increasing demand for more sophisticated marketing solutions, the company has made strategic decisions to bring in leaders with specialized expertise that can push the boundaries of what the company can offer. The new hires, Sheela Lalani and Bethany MacKay, bring decades of experience that will shift the organization’s capabilities in both production and data services.
Sheela Lalani joins Gundir with over 20 years of experience in advertising print production and physical touchpoint operations. She has worked with multiple Fortune 500 companies, creative agencies, and high-profile brands in industries ranging from fashion to design and large-scale corporate campaigns. Lalani’s comprehensive understanding of the print production process, combined with her ability to lead diverse teams and manage complex projects, positions her as an ideal fit to enhance the company’s operational capabilities.
Gundir’s CEO noted that Sheela’s experience is an invaluable asset as the company continues to grow. Moreover, her unique approach to leadership is influenced by her diverse personal interests.
In her new role, Lalani will oversee the production team, ensuring that marketing campaigns meet the highest standards of quality, speed, and efficiency. Her leadership will help Gundir maintain its competitive edge by continuously refining and innovating the production process.
Bethany MacKay joins Gundir as Vice President of Data Services. She has had a 25+ year career in data analytics, campaign strategy, and targeted marketing. MacKay has worked with clients in healthcare, retail, non-profit, and education sectors, where she has built a reputation for transforming raw data into actionable insights that drive successful marketing outcomes. Her expertise will enable the company to refine its data-driven marketing strategies, ensuring that every campaign is optimized to deliver the highest possible return on investment.
As Gundir continues to expand its client base and increase its market share, the leadership team is focused on fostering a culture of innovation, collaboration, and client success. With these new executive appointments, the company is ensuring it has the expertise needed to meet the challenges of an increasingly complex marketing landscape.
The company’s success can be attributed to its forward-thinking approach to marketing, combining the tactile power of physical mailers that also provide the precision of data-driven insights to create campaigns that are not only creative but also highly effective.
Looking to the future, Gundir is set to further refine its omnichannel approach, continuing to harness the power of both physical and digital touchpoints to reach and engage audiences more effectively. With its expanded leadership team, the company is poised to stay ahead of industry trends, adapt to emerging technologies, and deliver even greater value to its clients. The commitment to innovation, data-driven strategies, and a personalized marketing approach will ensure that Gundir remains at the forefront of the marketing services industry for years to come.
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