I’d like to start off by saying that this article is designed to take a different approach. Whereas anyone can tell you the fundamentals of running a business, I thought I’d venture out a bit and talk about what you would need to start a specific business. In this case, a bakery. The concepts that are discussed here can be applied for any business.
Mmm, the smell of freshly baked muffins can be detected for miles. As a bakery owner, you delight in knowing that people from all over catch a whiff of your latest batch, and it brings you many new and long-term customers.
To get your bakery off the ground, you need to be a great baker and a good business person, as producing and selling goods require multiple skill sets. Having experience in both areas before you start your own bakery will certainly give you the edge, though there’s no reason that you can’t pick up what you need as you go.
Don’t waste your time using sub-par machinery or second rate ingredients. For a baker, your number one priority should be quality. Your customers will recognize that you offer a quality, tasty product, and they will likely come to buy again. Getting repeat business is crucial to your success as a baker, as eventually the one-time sales will begin to drop off. If you haven’t established a reliable and supportive client base, you may quickly find yourself in a lot of trouble.
What should you focus on, from a business perspective?
Finding a good mix of those four qualities will make you desirable, as well as develop a solid reputation for you. And, even though that no one is perfect, you should focus on meeting all of the expectations and commitments that you can. A satisfied customer, on average, tells 3 people about their experience. An unsatisfied customer, on average, tells 10.
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