Categories: Entrepreneurialism

Brand Yourself

Ever wonder how some people build a brand for themselves and others don’t? I think about this a lot and yesterday’s Investor’s Business Daily had a good article on “branding yourself” highlighting David Bach, author of “The Automatic Millionaire”, “Smart Women Finish Rich” and more. Bach and his publisher have done an excellent job of branding him and I’ll highlight some of the ways to do so:

  • Pick one or two things and focus on those. Don’t clutter the audience’s mind. You can’t be all things to all people.
  • Stand for something.
  • Make complicated issues simple and get people to take action.
  • Tap your passion. Identify what you love and pursue that area. Nothing else.
  • Become skilled at generating publicity. Contact local papers, cable channels, and the press.
  • Keep it simple. If you give any advice, make it simple.
  • Constantly evolve the brand. Slowly expand what you are doing to reach a broader audience.
  • Create multiple revenue streams. Once you found something people are interested in, start thinking bigger.
  • Know your target audience.

bookmark this article:

Career Ramblings

View Comments

  • All those hip hop fellows sure do know about branding themselves.

  • Hone,
    I would agree. The multi-million dollar industry of hip hop has created throughout the years a very successful and unique style of branding. The modern hip hop fashion has branded itself in collaboration with popular and successful designers, who charge significant amounts for their products.
    Read more at http://en.wikipedia.org/wiki/Hip_hop_fashion

  • Hi Jane … I have been digging around MyBlogLog and found your site. I guess that is one of the fun things about the web.
    As a marketer this post attracted me … so thought I would mention one of my buddies who writes on this subject (branding). You can check his site at:
    http://www.ownyourbrand.com/
    As you point out, there are many steps that you can take to brand yourself. But most people get stuck with understanding “how” to do these things. Mike writes excellent stories about branding success, and in many cases, explains exactly HOW you can turn your ideas into tactics for personal branding success.

  • Gavin,
    I appreciate you stopping in. Yes, the beauty of the web and communities like MyBlogLog is that it puts us so close. Thanks for the referal. I’ll look for you on MyBlogLog.
    Best,
    Jane

  • I started out my business 2 years back at the age of 13. Understood the importance of self branding when a few days back a customer asked my assistant who I am and why did they hire such a young guy. Its a great article you have here, but it would be really very kind if you could help me find some more details. You can use my e-mail if you want. And once again, keep up your great blog!
    Regards,
    Ankur K

  • HI! About “brand yourself”, I’m ask you - Who are interested in link exchanging?

Recent Posts

PrimeHedge.co Review Explores A Seamless Trading Platform for Investors

In today's competitive financial markets, investors must access sophisticated tools and diverse assets to achieve…

5 days ago

Astronaut Sunita Williams’ Weight Loss Challenge in Space – What NASA Might Do to Help?

As reported by The New York Post, veteran NASA astronaut Sunita Williams has been stuck…

6 days ago

Jay Capodiferro on Enhancing Home Comfort with High-Quality Insulation Solutions

Jay Capodiferro has become a trusted name in the insulation industry, known for providing high-quality…

1 week ago

Neil Varma of New York on Ethical AI – Creating Transparent and Accountable Algorithms

Neil Varma of New York is a leader in the tech industry who has been…

2 weeks ago

Frederick Basli on Blueprint to Completion: A Step-by-Step Guide to Managing Large-Scale Construction Projects

Large-scale construction projects are monumental undertakings that require precise coordination, robust planning, and expert management…

2 weeks ago

Kevin Canterbury of Arizona: Portfolio Analysis 101 – Tools and Techniques for Evaluating Investment Performance

Kevin Canterbury of Arizona has always emphasized the importance of evaluating investment portfolios through thorough…

3 weeks ago